Sergey Bars is a businessman, visionary, and architect of innovation. He is an expert in cybersecurity, digital transformation, and risk management.

Founder:



Co-owner of the Phoenix Center of mindfulness development, the Cluster Bars, the new generation of smart homes and offices Home.Cloud, and other.

Beyond Limits

Researchers are increasingly coming to the conclusion that companies that consciously work for the long-term interests of all stakeholders ultimately show more sustainable financial results than those that focus solely on short-term profits.

The point at which business truly makes life better is not the rejection of profit, but a state where profit is a consequence of serving people and the world, not the other way around. In such a model, employees, customers, and partners feel like co-creators rather than resources.

By combining the concepts of shared value, conscious capitalism, and other business approaches, I help companies, business owners, and top managers find new points of growth. Where personal ambitions, profits, and opportunities for others go hand in hand, rather than contradicting each other. I have always dreamed of creating projects and companies that truly change people's lives for the better and take entire industries to new heights. By setting an example, that with the right approach, we can live beyond limits!

Digital solutions

Creating an IT solution for business from scratch is no easy task. But integrating ready-made solutions into business processes is no less challenging. Creating a new digital product or implementing an existing one in such a way that it is both useful for the business (and not just another expense) and necessary for the target audience is a real art. After all, users will quickly delete and abandon your product if it is useless in reality.

My many years of experience in creating digital systems help me implement precisely such IT solutions: those that are necessary for effective business and valuable to users.

Security

In today's world, cybersecurity no longer exists on its own. Even typical telephone fraud now involves a combination of social engineering, physical threats, and cyber risks. This is where I am happy to draw on my experience in physical security, having worked for eight years on a personal bodyguard service. Now I have added the capabilities of my own project, CYBER AURA, where cybersecurity and physical security are combined into a single ecosystem.

Innovations

Technology is not the only driver of innovation. A truly innovative solution always involves new approaches to processes, connections, interactions with people, society, and other market players—all of which enable the creation of a truly innovative product. It turns the perception of a field, business, or niche upside down. And it doesn't necessarily have to be digital.

Together with BARS GLOBAL, we are looking for such projects. We implement our own crazy ideas and help other innovators create new value for the market.

About digital transformation, security, cybersecurity, and awareness. Personal experience and insights into creating effective business solutions.

Sergey and Allie Bars

I am fortunate to have met Allie Bars, my amazing, talented, and wise wife. Together, we create charitable and social projects, hoping to one day change the lives of billions of people.

Her project PHOENIX, is an entire ecosystem of services and opportunities for a wide variety of people who find themselves in difficult situations. We welcome anyone who, like us, wants to change the world and is ready to join us.